Financial Entertainment Results

All financial entertainment titles are put through two types of testing:  (1) Development testing; and (2) Preliminary effectiveness testing.  The former occurs during the development of the game itself, usually at the Beta milestone.  The latter occurs after the game is complete with small, geographically diverse samples of 40 to 60 low-to-moderate income females.  Following 60 to 90 minutes of play, preliminary effectiveness testing results for first (4) games are as follows:

Celebrity Calamity Testing Results

• Financial self-confidence: 15-30% increase
• Financial knowledge and aspirations: 55-70% increase 

Groove Nation Testing Results

• Financial self-confidence: 45-60% increase
• Financial knowledge and aspirations: 15-30% increase 

Farm Blitz Testing Results

• Financial self-confidence: 21-38% increase
• Financial knowledge and aspirations: 24-67% increase 

Bite Club Testing Results

• Financial self-confidence: 24-55% increase
• Financial knowledge and aspirations: 25-60% increase