Mobile Apps


Mobile apps have become a mainstay in the lives of Americans. As more people use smartphones, the frequency of using apps on the go will continue to be a part of the routine of everyday life.  

D2D is unlocking the potential of mobile apps to provide access to affordable, high-quality financial products and services for the financially vulnerable.  Previous joint initiatives with industry leaders, such as the Center for Financial Services Innovation (CFSI), include development of national hackathons and competitions aimed to address the needs of both the underserved consumer and small business owners.  The FinCapDev Competition  and MyMoneyAppUp Challenge  produced apps for individual consumers, and the SmallBizDev Hackathons  produce apps for small businesses.

We continue to build on our expertise as technology innovators for the underserved by delivering new, relevant solutions to achieve social impact.

Mobile Apps Resources:


In 2014, the SmallBizDev Hackathons brought together designers, developers, entrepreneurs, and innovators in San Francisco, Chicago, and New York to create hacks or apps for mobile platforms that solve the toughest issues facing small business owners. The grand prize winner was Shiftmates in San Francisco, an an intuitive and interactive way for employees to manage, share, and trade shifts. See coverage of SmallBizDev in Business Wire.

FinCapDev was a mobile app development competition held in 2013 and 2014 that offered a $100,000 Prize Purse, Startup Cash, Tech Resources, and Expert Consult for apps that help millions of underserved Americans make smarter financial choices and achieve better access to financial services. The 2013 grand prize winner, Better Haves, encouraged couples to build and use a household budget together. Two other apps were recognized as well - Thrifty Bunch, which leveraged the power of crowdsourcing and gamified reputation systems to assist a user in deciding whether to buy a specific product or service, and Down Payment Saver, which enabled first-time homebuyers to save up and reach their down payment goals. See this Forbes article for a recap of the event.

The FinCapDev Hackathons were two-day events held in San Francisco and New York in 2014 where entrepreneurs, designers, developers and innovators came together and built prototypes or apps for mobile platforms that solved specific issues described in U.S. Financial Diaries cases.  Hacks help underserved Americans make smarter financial choices and achieve better access to financial products and services. The winning hacks were Climb in San Francisco, which helps users decide how to prioritize bill payment when they can't afford to pay them all, and BeThrifty in New York, which facilitates purchases of bulk items by multiple users. See here for a San Francisco recap, and here for a New York recap.


MyMoneyAppUp was a contest held in 2012 that motivated American entrepreneurs, software developers, the public, and students to propose the best ideas and designs for next-generation mobile tools to help consumers make smart financial choices, access high quality financial products and services, and ultimately control and shape their financial futures. It was launched by the U.S. Treasury Department in collaboration with D2D and the Center for Financial Services Innovation (CFSI). The IdeaBank collected 140-character, tweet-like app-based solution ideas that were put to a public vote and ultimately selected by judges. The App Design Challenge solicited comprehensive design proposals for apps from companies, individuals, and teams. The winning idea was Centz, and app that helps users make sense of their student loans and earn cents while doing it.




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