SaveYourRefund Launched February 1st!

10 weeks. 41 winners. $25,000 Grand Prize.

Launched February 1st, D2D’s national SaveYourRefund promotion gives tax filers the chance to win cash prizes for saving a portion of their federal refund. With the help of partners in the public, private, and social sectors, SaveYourRefund makes saving at tax time rewarding, easy, exciting, and fun! 602
All tax filers over age 18 who are due a federal tax refund and save a portion of that refund using IRS Form 8888 can enter the promotion through a simple online form. SaveYourRefund will award four weekly prizes of $250, and a Grand Prize of $25,000. By offering large prize incentives and the chance to tell winning stories through videos and social media, SaveYourRefund will transform the often- stressful, anxious, moment of tax filing and the serious, earnest act of savings into a time of celebration.

D2D’s past work on prize-linked savings has shown that the opportunity to win a prize – even a prize of modest value – can energize and motivate people to save. As the $90 billion US gaming industry attests, a chance to win allows us to dream, imagine, and aspire – and pairing prize incentives with financial actions can infuse saving, an act often viewed as self-denial, with more immediate reward, surprise, and possibility.

SaveYourRefund marries these ingredients – tax time opportunity becomes a conduit for the fun and excitement of winning. The chance to win one of four weekly $250 prizes and a Grand Prize of $25,000 motivates tax filers with great odds at increasing a $50 investment by five times and having a chance to win a potentially life-changing grand prize, more than five hundred times that initial investment. With SaveYourRefund, filers truly can save small, and win BIG!

Date:

February 1, 2013