Research Agenda

Our research and evaluation goals for Building Savings among low and moderate income families are to:

• Continue to increase and monitor the impact of our tax time savings work by evaluating the success of our multi-year social marketing campaign, and implement additional pilots to test performance at scale of the new tax time savings bond policy. For example, we are launching a Forced Decision Pilot to test the role of tax preparers as key influencers of the buying decision at the moment tax payers find out about their refund. 


• Continue to assess the impact of our Prize Linked Savings program “Save to Win”, by:
  -Conducting in-depth market research about consumer preferences for such a product in multiple states  
  -Evaluating the ongoing impact of Save to Win on the original cohort of account holders
  -Evaluating take-up and conduct research on the new cohort of Save to Win accountholders comprising about 36 credit unions
  -Evaluating the impact of prize-linked savings on lower income consumers 


• Explore new delivery mechanisms and distribution channels for offering savings using savings bonds and other products suitable to lower income consumers. For example, explore delivery of savings bonds on electronic prepaid, stored value or gift cards through multiple distribution channels such as retailers and employers


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