Prize-Linked Savings

D2D is a pioneer in the field of prize-linked savings (PLS).   PLS transforms savings into a fun, exciting experience by giving savers the chance to win prizes.  PLS models have been successful internationally, and D2D, seeing the opportunity to introduce it in the US, forged partnerships with a group of Michigan credit unions to create a large-scale PLS pilot, Save to Win™ (STW).  Over the years, Save to Win has become a successful credit union savings product and is now offered in 6 states. As of 2015, over $100 million dollars has been saved in STW accounts.

D2D has advocated for legislative changes at both the federal and state level to allow increased access to PLS products. With the passage of the American Savings Promotion Act in December 2014, federal barriers to PLS expansion have been removed. State-level legislative change is still required in most states to allow all financial institutions to offer PLS products. D2D is actively working for passage at the state level.  As of the fall of 2015, 15 states have passed legislation opening up a market of 78 million people for these products. Click here to learn more about state advocacy and get involved.

The future for PLS is exciting.  There are many untapped opportunities for PLS to encourage savings behavior for financially vulnerable Americans.  D2D continues to explore areas such as state lotteries, prepaid cards, and banks as channels for offering these products.

Click here to see D2D's innovative prize-linked savings story featured in the American Express video series, #SpotlightOnChange.

Click here to join the Prize-Linked Savings Connection and stay up to date with our PLS work, reports, and findings from the field. Past issues of the PLS Connection can be found here.


Prize-Linked Savings resources:

Additional PLS resources can be found here.

Prize-Linked Savings Updates:

For more information about PLS, email