Our Research

Commonwealth conducts original qualitative and quantitative research with financially vulnerable people—including Black, Latinx, and women-led households who disproportionately experience financial insecurity. We also interview industry experts and academics. We take what we learn and translate findings into actionable insights and practical solutions designed to change systems to work better for financially vulnerable people. We work with community groups, employers, financial services firms, fintechs, policymakers, and workplace solution providers to design and test real-world, practical solutions that not only work for individuals and families, but are also scalable and address the business needs of our partners.

We share the results of our work to provide you with innovative ideas, practical insights, and the tools you need to act. Explore our publications below.

Featured

Exploring the Stages of the New Investor Journey

Actionable Insights for Industry Stakeholders

Exploring the Stages of the New Investor Journey

Actionable Insights for Industry Stakeholders

Investing in capital markets is an important mechanism for building wealth. For those living on low and moderate incomes (LMI), market participation is particularly useful as a pathway to financial security. Yet, people living on LMI—who are disproportionately Black/African American…

Generative AI and Emerging Technology

Actionable Insights for Financial Service Providers

This report provides insights from Commonwealth’s 2023 national survey focused on understanding usage of emerging technologies in digital consumer finance. It provides data on persistent uptake gaps based on income and highlights opportunities for digital finance to meet the needs…

Opportunities to Build Social Support for New Investors

More Insights from a National Pilot Project

Commonwealth has been following more than 800 new investors, mostly Black and Latinx women, for over a year in its groundbreaking national pilot project, Transforming Investor Identity, with support from Nasdaq Foundation’s New Investor Initiative, and in partnership with three…

A Time Like No Other

Lessons from the Investor Spike of 2020-2022

The outbreak of the COVID-19 pandemic in March 2020 brought a myriad of challenges worldwide, impacting various aspects of life, including the global economy. Amidst the backdrop of economic uncertainty and market turbulence stemming from the onset of the pandemic,…

Transforming Investor Identity

Early Research Insights from a National Pilot Project

Capital markets are a primary wealth-building pathway for individuals in the United States. Today, there is an unprecedented opportunity to fundamentally shift and expand capital market investing by inspiring the professional asset management community to make the experience more inclusive. …

Feeling the Heat

Climate Change’s Impact on Worker Financial Security

The impact of climate change on workers in the United States has increased dramatically in recent years, particularly for labor-intensive jobs, service positions, and/or those who are working outdoors. These extreme or unusual weather events have implications for worker productivity,…

Mapping the Investor Journey

Research and Insights on the Experience of Women Earning Low and Moderate Incomes

In today’s complex landscape of investment products such as the 401(k), 529, HSA, and many more, it can be especially difficult for those with limited resources— disproportionately Black and Latinx women living on low to moderate incomes (LMI)—to access the investing…

Feeling the Heat

Climate Change’s Impact on Worker Financial Security

Climate change is impacting the world, putting an additional financial burden on those with the fewest resources to manage financial and life stressors. In 2022, the U.S. experienced 18 separate climate disasters, each costing more than $1 billion in damages…

Banking Inclusion at Work

How Workplace Banking Can Boost Financial Wellness

At first glance, the latest FDIC National Survey of Unbanked and Underbanked Households findings are encouraging: rates of un- and underbanked households reached historic lows after trending downward for the last decade. Yet, a lack of access to quality banking…

Perspectives on Emerging Technologies and Inclusive Design

Interviewing Bank and Investing Platform Executives

The emergence of new technologies profoundly shapes economic prospects and behaviors throughout society. When financial service providers implement new technologies, design decisions can have a major impact on who has access to these tools and whose financial needs they serve.…

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