Innovation to Help LMI Consumers Manage Financial Emergencies

Innovation to Help LMI Consumers Manage Financial Emergencies

With little reseach on financial tools to help households prepare for financial emergencies, Doorways to Dreams Fund designed a survey to understand LMI consumers perceptions of and experiences with emergencies and their insights into product design features that will help them cope. This paper details the survey findings, focusing on the a) Need for Rainy Day Funds, b) Opportunity for Innovation and c) Design Insights for Product Innovation.

Get this Publication
Please complete this form and you will immediately be given a link to download.

Please enter the word you see in the image below:


Challenges

Related Challenge

Solutions

Related Solution