A Need for Product Innovation to Help LMI Consumers Manage Financial Emergencies

Sarika Abbi
Publication Date: 
January 27, 2012

With little reseach on financial tools to help households prepare for financial emergencies, Doorways to Dreams Fund designed a survey to understand LMI consumers’ perceptions of and experiences with emergencies and their insights into product design features that will help them cope. This paper details the survey findings, focusing on the a) Need for Rainy Day Funds, b) Opportunity for Innovation and c) Design Insights for Product Innovation.