Save To Win: Michigan 2013

Categories: GamificationPrize-Linked Savings

The Michigan Save to Win program completed its fifth year in 2013. This brief contains key highlights and findings from the product as it matures in state, including: 1)The product was offered in 38 credit unions and there were 12,531 active accounts, the collective year-end savings was $33,060,275; 2) 33% of accounts earned more than one entry per month, showing a commitment to frequent saving; 3) 6% of accountholders joined their credit union for Save to Win