Save to Win: Washington 2014
Categories: GamificationPrize-Linked Savings
In 2014, Save to Win entered its second year in Washington. This brief contains key highlights and findings from the program year, including: 1) 88% of new accountholderes were financially vulnerable; 2) 68% of new accountholders had never had a CD before opening a Save to Win account; 3) 80% of accountholders surveyed said Save to Win made them more excited about their financial institution.