A Winning Proposition: Creating Economic Opportunities Through the State Lottery

Author: 
Sarika Abbi, Amanda Hahnel, and Joanna Smith-Ramani
Publication Date: 
February 12, 2013

This paper discusses the opportunity for a state government backed savings product offered through the lottery channel, making the case for the role of government in savings, the potential of the lottery channel for offering such a product, the impact of a lottery-based savings ticket on consumers, and how such a product could be offered to consumers through the lottery channel. Prize-linked savings lottery tickets will still provide the fun that consumers crave while simultaneously increasing the financial security of players, what a winning proposition!