Resources: Publications

SaveYourRefund 2014: Savers' Stories

It is well-known that tax time offers an important opportunity to save for many American households. Every year, 300 billion dollars flows in federal refunds, with over $100 billion going to those living on $50,000 or less in household income.

Bringing Financial Entertainment to America

Traditional Financial Education is boring. It’s not just our opinion: Millions of Americans struggle to engage with personal finance concepts, not because they are unimportant, but because doing so feels too tedious  and dull to be worth the effort. But it doesn’t have to be this way.

Capital One Student Banking Program: Pilot Testing of Financial Entertainment

D2D has released a report with the results of a pilot studying the role of Financial Entertainment in the classroom.  Over 100 students and teachers participated in the pilot, generously supported by Capital One.

Split, Save, Win: A Reflection on SaveYourRefund 2014

“Split, Save, Win: A Reflection on SaveYourRefund 2014” highlights the approach and successes of SaveYourRefund’s second year. The campaign generated a nearly 400% increase in both dollars saved and number of entries while engaging over 75 community tax preparation sites in its efforts.

Statement for the Record – United States Committee on Financial Services

D2D cofounder Peter Tufano submitted a Statement for the Record in connection with the July 15, 2014 hearing before the House Committee on Financial Services Subcommittee on Financial Institutions and Consumer Credit.

Save To Win Impact: North Carolina 2013

Save to Win launched in North Carolina in 2013. The first year results from North Carolina show an impressive 1,859 accounts opened with $2MM in collective total savings. This brief contains key highlights and findings from the program year, including:

-- The average year-end balance of the accounts was $1,260.
-- 75% of participants showed at least one indication of financial vulnerability.
-- 52% of participants were first time users.

 

Save to Win Impact: Washington 2013


Save to Win launched in Washington in April 2013 and finished its first full program year in March 2014. This paper contains key highlights and findings from the product’s first year in the state, including:

-- 950 accounts opened in the first year.
 -- 61% of surveyed accountholders were non-regular savers before opening a Save to Win accounts.
 -- 81% of surveyed accountholders were financially vulnerable.
 -- 59% of account holders had not previously used a CD account before participating in Save to Win.

 

Save To Win Impact: 2013 Overview

In 2013 Save to Win, the nation’s first large-scale prize-linked savings product, expanded to include credit unions in Washington and North Carolina. It also entered its fifth year in Michigan and second in Nebraska. This brief contains full results and key highlights from Save to Win in 2013, including:

--The program continues to engage the target population: Across the states, 62-81% of account holders were financially vulnerable.
-- Overall, between 81-85% of participants rolled over their accounts between years.
-- Since the product was first offered in 2009, 50,000 account holders have collectively saved $94MM. 
-- In 2013 average account balances ranged from $921-$2,662. 

 

Save To Win Impact: Michigan 2013

The Michigan Save to Win program completed its fifth year in 2013. This brief contains key highlights and findings from the product as it matures in state, including:

-- The product was offered in 38 credit unions and there were 12,531 active accounts, the collective year-end savings was $33,060,275.
-- 33% of accounts earned more than one entry per month, showing a commitment to frequent saving.
-- 6% of accountholders joined their credit union for Save to Win

 

 

Save to Win Impact: Nebraska 2013

In 2013, Save to Win entered its second year in Nebraska. Across the state, 215,044 consumers had access to the product in 11 credit unions. This brief contains key highlights and findings from the program year, including:

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